About us
More than 30 years of experience in broadcast + digital content
Frammer AI was founded in 2023 by a team of media experts, the three co-founders were the Management team of NDTV, one of India’s most well-known networks.
The team includes senior experts in Tech, UI and Content to ensure that your video is handled with maximum expertise and efficiency.
Frammer AI cuts out hours of manual editing and laborious tasks, freeing up your teams for more creative assignments.
Why You Need Frammer: short video is now an essential marketing asset.
Whether you’re a broadcaster covering live sport, a league or a publisher looking to grow your audience, Frammer is the solution you need to create shareable, engaging content.
Frammer works with content across different categories: Sports, News, Entertainment, Microdrama and much more.
A 24X7 Help Desk ensures any concerns are addressed within minutes.
Founders
Suparna Singh
CEO & Co Founder
Arijit Chatterjee
COO & Co Founder
Kawaljit Singh Bedi
CTPO & Co Founder
Trusted by
Not All Short Video Is Created Equal
No Waiting
Preview Clips: review highlights while the match is still being played
Accuracy
Automatically recognizes players, teams, and moments you want to feature or exclude
Video Intelligence
Every frame catalogued for:
- objects
- faces
- action
- emotion
Vertical Video
Optimized content for YouTube, TikTok, Instagram, and other popular platforms
No Technical Skills Required
AI editing for every video. Tools for adjustments are intuitive and very easy to use
In the press
- YourStory Frammer AI partners with Collective Newsroom to power BBC News video in India 4 November 2026
- YourStory Frammer AI partners with Cineverse to scale AI-generated short-form video 25 May 2026
- BestMediaInfo Frammer AI signs ABS-CBN, replaces Wildmoka in video operations 24 March 2026
- Outlook Business Indian Startup Frammer AI Gets Global Media Network ABS-CBN On Board 23 March 2026
- IBC Future Tech: Frammer AI to automatically create FAST channels 8 September 2025
- afaqs Frammer AI to use funding to expand into sports and entertainment 15 October 2024
- Entrackr Lumikai leads $2 Mn round in media SaaS platform Frammer AI 7 October 2024
- exchange4media Ex-NDTV CEO Suparna Singh launches Frammer AI 29 July 2023